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Viva Magenta: Pantone color of the year for 2023

Electroconvulsive therapy for the eyes that will leave no one unconscious.

Color is emotion and nothing evokes more feeling than the color magenta. It's the color of passion, intensity, and vibrancy. And it's the perfect hue to describe the energy and excitement of the year 2023. Magenta is a color that demands attention. It's electric and alive, and it has the power to transform any space it's used in.


Whether you're painting a single accent wall or covering an entire room in this vibrant hue, be prepared to make a statement. If you're looking to add a dose of drama to your life, magenta is the perfect color for you. It's bold, confident, and unafraid to stand out from the crowd. So go ahead and make a statement in 2023 with this fabulous color!



In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family, and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.
Rooted in the primordial, PANTONE 18-1750 Viva Magenta reconnects us to original matter. Invoking the forces of nature, PANTONE 18-1750 Viva Magenta galvanizes our spirit, helping us to build our inner strength.

Leatrice Eiseman

Executive Director, Pantone Color Institute




Viva Magenta | Save the code:

18-1750



So, how about this hue in your next project?

Will you be using Viva Magenta in 2023?

  • 0%Yes

  • 0%No


How have we used or plan to use the color of the year on Cincodemayo’s design projects? There’s a way to find out: check out our Behance portfolio.






Cincodemayo Branding


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