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Designing for toy collectors

As a result of Milezone's Toys Online store rapid growth, they partnered with leading die-cast high detail replica manufacturer Greenlight Collectibles to produce an exclusive limited series exclusively sold through Milezone's.

This new series was named Milezone Primer Project, and consisted of 4 1:64 scale models:

  • 1970 Dodge Challenger R/T

  • 1968 Plymouth GTX Hardtop

  • 1968 Chevelle SS

  • 1967 Mustang GT

It all started with the project series logo, which was intended to represent the automobile industry in its kustom culture glory days. This is how flames, pinstriping, wings and fins were part of the visual elements.

Cincodemayo Branding & Marketing Agency. Package design for toy collectibles

The Card Design

The card design process featured mixed details, visuals and elements related to the collectors niche, and of course the classic oldschool automotive industry, as this series was formed by all-time muscle car models when strong metal, chrome and horsepower were more relevant than seatbelts.


Cincodemayo Branding & Marketing Agency. Package design for toy collectibles

Cincodemayo Branding & Marketing Agency. Package design for toy collectibles
Front Card Side design


Cincodemayo Branding & Marketing Agency. Package design for toy collectibles
Card Back side design.

This particular series has a special impact in the die-cast replica collector scene, due to its limited run of only 528 numbered units made worldwide, with no re-run after sold out.

On top of its limited production, this collection also featured the tradicional "Green Machine" chase versions, which were even more valuable. Only 10 units per model were produced for the Primer Collection.

Some facts about Greenlight Green machines:

Greenlight makes a Green Machine version of almost all 1:64, 1:43, and 1:24 products. These are about 2% of the total production run. They do make an effort to produce an equal number of Green Machines for each casting in a series. This is not always possible, so some castings may have more or less than others in a set.


The Final Product

The collector community received this series with enthusiastic response. The blister-packaged items are beautiful collector grade items that display exquisitely both carded or loose.

Cincodemayo Branding & Marketing Agency. Package design for toy collectibles

Note: as of today, this series has been reported to being sold out.

Cincodemayo Branding, Packaging Design for Greenlight Toys
Cincodemayo Branding, Packaging Design for Greenlight Toys. Official Licensed products.



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