Zulum: Branding for snack food company

The brand development of Zulum Foods begins like any brand that is built in a solid fashion: understanding its foundations, its ideals, and its essence as a proposal for participation in an industry where only warriors compete.

Without hesitation, the strategy was defined that the new brand should follow its own path, little explored by the leading players in the industry. This is how we got to the roots of our Mexican culture, to find the history of "Dzúlum", which was fascinating and had a deep content of meanings related to the DNA of our brand.

This project has been featured on Behance. Click on the image below to view.